Up against SC Johnson, 3M, Clorox and Gojo (Purell)...and We Won!
This year’s ISSA InterClean conference in Chicago had more than 17,000 attendees, 700+ exhibitors and 55 innovation entries from 25 countries. NanoSeptic surfaces stood out from the crowd and took home the award for most innovative cleaning agent by making clean visible.
NanoSeptic skins for covering high traffic touch points, like door handles, garnered the most attention from distributors, facility managers and BSCs (building service contractors) since they recognized the business value in having visibly cleaner facilities.
It’s not renovation or incremental upgrades, it’s innovation...creating completely new solutions...sometimes to problems you didn’t realize you had. Last year we received a $2 million grant, and our research revealed the problem with this highly commoditized industry was that the concept of clean was invisible so people didn’t perceive real value. That’s why, out of 700 exhibitors and 55 innovation entries, NanoSeptic self-cleaning surfaces were the only products at the show that literally made clean visible.
In a video interview at the show, NanoTouch co-founder Mark Sisson challenged the industry to re-think the idea of clean. "When is the last time someone felt good about touching a restroom door handle?" he asked. This innovation provides new value and revenue opportunities for companies providing these products.